To Pitch or Not to Pitch?

Understanding how people actually make business and personal decisions can be a vital part in how creative professionals approach winning work and growing their clientele basis. How to do this without the need to pitch their work is what’s going to separate the specialists from the generalists. It’s been a common practice over the years…

10 Things You Don’t Say To Your Designer!

In the world of fast paced design and marketing projects, there are a number of opportunities to communicate less than desirable things during the client-designer engagement process.  Whether it’s ignorance, malice or mere short-sidedness, clients of all shapes and sizes have said some of the most darnedest things to their designer/firm.  Because these conversations are…

Is Less Really More?

Despite the seemingly obvious attempt to of a “designer” to inspire you and despite the fact that, you know you are not even close to being a “designer”, you still innately seem to know what looks good and what doesn’t.